Folk Fusion Fest

This is the ultimate celebration of folk music and its evolution. It fuses together the authenticity of indie folk, folk pop, folk rock. With headliners such as Bon Iver, The Lumineers, and Hozier, this festival reimagines folk music for today’s audience.

This project dives into creating a vibrant promotional campaign for an upcoming music festival, challenging us to design for genres beyond our personal favorites. The core components include an eye-catching poster, an exclusive VIP pass, and a range of branded merchandise.

The poster captures the festival's atmosphere and features important details like event dates and headlining acts. An exclusive VIP pass reflects the festival's unique features, while branded merchandise offers attendees stylish mementos. Through this project, we aim to visually represent Folk Fusion Fest's diverse musical genres and energetic ambiance, ensuring resonance with the target audience.

  • Adobe Photoshop + Illustrator + InDesign

  • Role: Student Work

  • Date: Fall 2023

Poster Mockup 1.png
Poster Mockup 2.png
VIP Pass Mockup FRONT.png
VIP Pass Mockup BACK.png
T-Shirt A green FRONT.png
T-Shirt A green BACK.png
T-Shirt A white FRONT.png
T-Shirt A white BACK.png
T-Shirt A brown FRONT.png
T-Shirt A brown BACK.png
T-Shirt B FRONT.png
T-Shirt B BACK.png
Hoodie Mockup FRONT - final revised.png
Hoodie Mockup BACK.png
Crewneck Mockup.png
Crewneck Mockup - close up.png
Water Bottle Mockup.png
Wristband-Mockup-NEW.jpg
Guitar Picks Mockup.png
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