Formula 1 Brand Message

Powered By Passion. This project ignites the track with a brand message tailored for Formula 1.

The objective was clear: to create a positive message that not only resonates with the audience but also aligns seamlessly with the mission and values of Formula 1. I meticulously developed a message capturing the driving force behind Formula 1 – passion. This message, "Powered By Passion," aims to create a design for their audience that not only resonates with them but also instills a sense of pride in representing, wearing, and sharing it.

Centered around this message, I crafted a poster adhering to Formula 1's brand guidelines, ensuring it seamlessly integrates into their visual identity. But the exploration didn't stop there. I ventured into diverse creative applications, envisioning how "Powered By Passion" could transcend traditional mediums. From t-shirts to signage, each application served to amplify the message, fostering a deeper connection with Formula 1 enthusiasts worldwide. Through this project, I aimed not only to capture the essence of Formula 1 but also to ignite a spark of excitement and pride within its passionate community.

  • Adobe Photoshop + Illustrator + InDesign

  • Role: Student Work

  • Date: Spring 2023

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