I was tasked with developing the brand identity for The Brew Lab at Iowa State University, a brewing initiative created for Iowa State alumni. The goal was to design a visual identity that seamlessly connects the university’s heritage with the craft of brewing, making The Brew Lab a recognizable name in Ames, Des Moines, and beyond.

The centerpiece of the brand is the logo, which features the iconic Iowa State Campanile inside a hop, flanked by barley stalks. This design not only represents the brewing process but also establishes a deep connection to Iowa State’s legacy. It ensures that whether these beers are seen in taprooms, at tailgates, or on store shelves, they immediately resonate with Cyclone alumni and craft beer enthusiasts alike.

Beyond the logo, I developed a full brand system, including a color palette, typography, and beer can packaging, all designed to elevate The Brew Lab’s presence. This identity highlights the craftsmanship of the beer itself while creating a sense of pride and tradition among Iowa State supporters.

• Adobe Illustrator + Photoshop

• Role: Student Work

• Date: Fall 2025