La Trinacria Espresso Siciliano

Small Business Identity Design

For this project, I had the chance to explore different creative methods to design the brand identity for La Trinacria Espresso Siciliano, a fictional coffee shop inspired by Sicily’s rich culture. My goal was to explore different creative methods to come up with the logo, with the use of AI tools to help speed up the process and using other innovative techniques to boost my creativity. The final logo reflects the business’s values and connects with its audience in a simple, clear, and visually striking way.

This project was all about blending traditional Sicilian elements with modern design tools, showing how AI and creative methods can transform branding. The outcome is a logo that captures the warmth, culture, and history of Sicily, inviting customers into a truly unique experience.

• Adobe Photoshop + Illustrator + After Effects

• Role: Student Work

• Date: Fall 2024